I’m Ahmad. I build AI systems for a living – and I write the field guides I wish existed when I started.
I started the ChatGPT Guide website in early 2023, when the rest of the world was still figuring out what a prompt was. Back then, the site was simple: how-to articles for people getting started with AI. It did well (70k monthly visitors, well!). Then the landscape shifted. Everyone started doing AI tutorials. The basics weren’t useful anymore.
So I shut it down. Took a year to think about what would actually be worth building. And here’s what I came back with: not tutorials – blueprints.
What ChatGPT Guide is now
Every article on this site is a complete, end-to-end AI workflow you can implement today. Not theory. Not “10 ways AI is changing everything.” Actual systems – with the prompts, the tools, the architecture decisions, and the honest notes on where things break.
I call them blueprints because that’s what they are. You wouldn’t build a house from a blog post. You’d want plans. Measurements. Materials lists. That’s what you get here – except the house is an AI agent that writes your LinkedIn posts, monitors your competitors, triages your email, or automates the reporting workflow your team dreads every Friday.
I build and test every workflow before I publish it. If I haven’t run it in my own work, it doesn’t go on the site.
Why I write this
My day job is Manager of Agent Operations at G42, one of the largest AI technology companies in the Middle East. I sit inside the Marketing & Communications function, where I’m working on projects to architect how humans and AI agents work together – not in theory, but in production. I am helping to build and run a multi-agent system. I design the workflows, build the prompts, manage the handoffs between human judgment and machine execution.
Before that, I spent 17 years in copywriting and software development. I’ve been on both sides: the person writing the brief and the person building the system that automates the brief. That crossover is why I think about AI workflows differently than most people covering this space.
I write ChatGPT Guide because the gap between what AI can do and what people know how to build with it is enormous. Most content about AI stays at the surface. I want to go to the wiring.
How I use AI on this site
Every blueprint is co-authored with AI and tested by me. I use Claude, ChatGPT, and other models as drafting and research partners. The workflows I describe are workflows I’ve built or tested. The prompts I share are prompts I’ve used. AI accelerates the writing. I provide the architecture, the judgment, and the quality control. Full transparency, always.